Inspiration
At Interplant, we believe that vase life is not determined at a single point, it is the result of every step in the chain working together. In our new video, we take you through the entire journey of a spray rose: from our breeding facilities and vase life room, to the grower, the auction, the florist, and finally the consumer at home.
One key message becomes clear throughout the chain: Cutting at a slightly more open stage leads to stronger performance, better flower opening and significantly improved vase life.
By aligning the entire value chain on optimal cut stage, we can ensure spray roses reach their full potential, with more colour, more blooms, and longer-lasting enjoyment for everyone.
Let’s keep educating, innovating, and growing the global love for spray roses together. This is how we create the next generation of spray roses.
