One-stop-shop for genetics
After a successful joint trade fair presence last year, the collective is continuing its collaboration. Peter van de Pol, spokesperson for Breeding Accel, emphasises: “Sharing a stand enhances our commercial strength and makes it easier for our supply chain partners to discover the latest insights in genetics. We offer a true one-stop-shop for innovations in breeding.”
Increasingly, rose breeders are facing unauthorized propagation of their protected rose varieties in different countries. This illegal practice not only violates the exclusive rights of breeders but also undermines the progress in horticulture and has a negative impact on the trade. By investing in the development of new and improved rose cultivars, breeders lay a foundation for the development of global horticulture. The new and improved rose varieties with a higher yield, resistance to abiotic stresses, longer shelf and vase life, and trendy colors provide competitive advantage and income premiums to the authorized growers and propagators.
Stronger together in breeding
Breeding Accel, which, besides the five ornamental plant companies, also includes Fresh Forward (specialising in apple and strawberry breeding), highlights how collaboration accelerates the breeding cycle and improves quality. “By sharing knowledge in areas such as tissue culture, HR, propagation and sales, we are making significant advances,” says Van de Pol. “This enables us to supply our customers with stronger and more vigorous starting material for a successful crop.”
IPM Essen will be held at the Messe Essen exhibition centre (Essen, Germany) on 28-31 January 2025. Don’t miss Breeding Accel’s stand (2D15)!
Photo caption:
From left to right: Jurjen Ilsink (Interplant Roses), Niels Zoetelief (Schoneveld Breeding), Rick Kroon (Royal Van Zanten), Stephan Geerlings (Fresh Forward), Nico Laan (Royal Van Zanten), Robert Ilsink (Interplant Roses), Kees Lagerwerf (KP Holland) and Mariëlle Langelaan (Labeau)
